About

Fasfem is an inspirational and educational platform where we ‘see’ fashion as a perplex way of being human. Our cause is to introduce you to a view of fashion and culture through feminist ideals, to encourage you to use fashion for enhancing your identity and reject body shaming. Fashion here is considered to be inspired by art and culture. A focus on social and environmental sustainability challenges the norms of the industry. Get properly educated and then act upon it…

Fashion has been my way of expression since early childhood alongside curiosity about the way nature functions. Solved the second one by studying Chemistry. BUT the love of fashion remained. So, I went on to study fashion as well. While browsing several fashion destinations - on line and in print - for my academic research, I realised that they focused on stereotypes I couldn't identify with. I decided to create fasfem in need to express my view of fashion as a means of personal development and empowerment. A place where one feels included, inspired and free.

Ioanna Sofra, founder of fasfem